Chinese e-scooter maker Yadea enters Thailand, taking on Honda

'BYD of 2-wheelers' hopes to win over fans with low prices

20250828N Yadea showroom in Bangkok

A Yadea showroom in Bangkok. The Chinese two-wheeler leader is making a full entry in Thailand. (Photo by Kenya Akama)

KENYA AKAMA and TOMOKO WAKASUGI

BANGKOK/SHANGHAI -- China's largest manufacturer of two-wheeled vehicles, Yadea Technology Group, is making a full entry into Thailand amid growing competition between Chinese and Japanese companies in Southeast Asia not just in automobiles, but in two-wheelers as well.

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