Coca-Cola returns to alcoholic drinks with Japan 'alcopop'

Company launches lemon cocktail in move beyond core soda market

20180530_Coca Cola chuhai

People line up to sample Coca-Cola's new Lemon-Do "chuhai" drink in Japan's southwestern Fukuoka Prefecture on May 26.

SOTARO YUMAE, Nikkei staff writer

TOKYO -- Coca-Cola has launched an alcoholic drink in Japan, its first move into the adult beverage market in more than three decades.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.