Coke raises prices in Japan, swallowing higher costs no more

Rivals follow after beverage company ends 27-year price freeze

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The price hikes apply to large bottles only, smaller bottles and cans are exempt. (Photo by Ryoma Kashiwagi)

RYOMA KASHIWAGI, Nikkei staff writer

TOKYO -- Soft drink companies in Japan have put aside their long-held fear of losing market shares, moving to raise prices amid soaring expenses for labor and materials.

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