Coupang, Amazon of South Korea, pushes Naver into retail tie-up

Line parent teams up with Emart to bolster offerings of fresh produce

20210315N Emart

Naver wants to tap Emart's knowhow in fresh produce distribution. (Photo courtesy of Emart)

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- South Korea's internet giant Naver is in talks to form a capital alliance with retailer Emart to counter the meteoric rise of Coupang, the e-commerce leader that made a blockbuster IPO in New York last week.

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