Filet-O-Fish to take one less trip to the freezer in Japan

Simplified processing improves taste while cutting waste, McDonald's says

20191028N Filet-O-Fish

McDonald's new and improved Filet-O-Fish sandwich will arrive at stores across Japan by Oct. 31. (Photo by Ryosuke Eguchi)

RYOSUKE EGUCHI, Nikkei staff writer

TOKYO -- McDonald's (Japan) has reworked how it prepares the popular Filet-O-Fish sandwich for the first time in 25 years, freezing the fish just once instead of twice to preserve more of the original texture and flavor.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.