TOKYO -- Japanese company Ricoh announced Tuesday that it will launch presales of its first Pentax film camera in over 20 years in some overseas markets in June, aiming to attract Generation Z customers looking for a retro experience that stands in contrast to today's digital world where photos can be snapped with smartphones.
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Film cameras back in focus as Ricoh launches its first in 21 years
Japanese company aims to snap up demand from retro-loving Gen Z
Ricoh hopes its Pentax 17 will be hit with young people looking for a retro experience. (Photo by Kohei Yamada)
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