Fujifilm cuts into ex-partner Xerox's European turf

Japanese group also will sell office equipment in South America but avoid U.S.

20210927N Fujifilm logo

Fujifilm Business Innovation, a subsidiary of Tokyo-based Fujifilm Holdings, will introduce commercial printers during October in Germany, Spain, Italy and Portugal. © Reuters

TSUYOSHI TAMEHIRO, Nikkei staff writer

TOKYO -- The company formerly known as Fuji Xerox will start selling office machines in some European countries and other markets that had been off limits, now that a long-standing deal between Japan's Fujifilm Holdings and U.S.-based Xerox has ended, Nikkei has learned.

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