Hitachi Construction fights Chinese rivals on price in Southeast Asia

Japanese manufacturer aims to grow market share with Indian-made excavators

20250919N Hitachi Construction

Hitachi Construction is producing economy models of construction equipment through a joint venture in India with Tata Motors. (Hitachi Construction Machinery)

SHOKO KUGAI

TOKYO -- Japan's Hitachi Construction Machinery is trying to grab a bigger piece of Southeast Asian markets with new lower-cost models that can compete with Chinese rivals on price.

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