HO CHI MINH CITY -- One of Asia's biggest health and beauty retailers has entered Vietnam's fast-growing but crowded cosmetics market, where a young and growing middle class is fueling demand for imported products.
Companies
Hong Kong's Watsons dives into Vietnam's crowded beauty market
Competition for millennial shoppers heats up as spending on cosmetic imports hits $6bn
Watsons' first Vietnamese store in Ho Chi Minh City: Targeting young shoppers will be key in a country where millennials make up 30% of the population.
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