JAKARTA -- Indonesian superapp company GoTo Group will develop more in-app minigames to lure more people to try out its loan options as its financial services emerge as a key revenue driver while ride-hailing and delivery businesses flatten.
Companies
Indonesia's GoTo to focus on minigames to boost loan business
Superapp also chases 'affluent' segment to improve lackluster ride-hailing operations
Indonesian superapp company GoTo, born from the merger of ride-hailing company Gojek and e-commerce player Tokopedia, now relies on financial business as a key revenue driver. (Photo by Yuki Kohara)
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