Japan furniture seller Nitori makes long-planned Beijing debut

Chain eyes larger China presence as part of push into Asian markets

20221104N Nitori Beijing

Furniture retailer Nitori is expanding in Beijing and other Chinese cities. (Photo by Tsukasa Hadano)

SHIN WATANABE and TSUKASA HADANO, Nikkei staff writers

DALIAN, China/BEIJING -- Top Japanese furniture retailer Nitori Holdings officially opened its first stores in Beijing on Friday at a time when rising Chinese incomes are fueling growth in the home furnishings market.

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