Japan's discount king Don Quijote makes splash in Thai debut

Cheap prices and flashy displays lure crowds to maverick retail chain

20190228 20190228 Bankok Donki

Shoppers crowd an isle at Bangkok's Don Don Donki during the stores debut on Feb. 22. (Photo by Kosaku Mimura)

MARIMI KISHIMOTO, Nikkei staff writer

BANGKOK -- Hundreds of shoppers queued for the opening of Japanese discount chain Don Quijote's first Thai store in Bangkok late last month, eager to experience the outlet's eye-popping array of items, from cosmetics and clothes to appliances and toys.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.