Japan's 'discount king' hooks shoppers in Singapore

Wide variety and low prices help Don Quijote unnerve competitors

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Fresh food items from Japan are particularly popular at Don Don Donki in Singapore.

MAYUKO TANI, Nikkei staff writer

SINGAPORE -- Four months after venturing into the Singaporean market, Japanese discount store operator Don Quijote Holdings already has a firm toehold in the city-state, posing a potential threat to local competitors.

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