Japan's Marubeni to push Osaji cosmetics brand in Southeast Asia

Trading house weighs sales at Thailand's Karmarts, Malaysia's Ainz & Tulpe

20231127 Osaji cosmetics

Japanese trading house Marubeni hopes its Osaji cosmetics brand will help its cosmetics business reach sales of $100 billion yen by 2030. (Photo courtesy of Osaji)

KEIGO YOSHIDA, Nikkei staff writer

TOKYO -- Marubeni is making a push for its cosmetics business in Southeast Asia, as the Japanese trading house plans to take advantage of its local sales channels to promote Osaji, a up and coming brand popular with young women in Japan.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.