HANOI -- Japanese mobile operator NTT Docomo said Monday it will enter the outdoor advertising market in Vietnam through a local joint venture, with an eye toward using the country as a foothold for expansion throughout Southeast Asia.
Companies
Japan's NTT Docomo to enter Vietnam outdoor digital advertising
Mobile carrier hopes to use country as steppingstone for rest of Southeast Asia
The Vietnamese joint venture will be Docomo's first foray into overseas digital outdoor advertising. (Photo by Yuji Nitta)
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