TOKYO -- Eyewear retailer Owndays wants fashion-forward teens and 20-somethings in Southeast Asia to start viewing glasses not merely as a way to see better, but also as a fun and affordable shortcut to being chic.
Seven Days hawks hip, colorful glasses with small price tags

Colorful frames are popular in Southeast Asia, glasses store operator Owndays says.
TOKYO -- Eyewear retailer Owndays wants fashion-forward teens and 20-somethings in Southeast Asia to start viewing glasses not merely as a way to see better, but also as a fun and affordable shortcut to being chic.