Japan's Owndays woos Southeast Asian fashionistas with ultracheap eyewear

Seven Days hawks hip, colorful glasses with small price tags

2020710N Colorful frames

Colorful frames are popular in Southeast Asia, glasses store operator Owndays says.

MIHO TANKAI, Nikkei staff writer

TOKYO -- Eyewear retailer Owndays wants fashion-forward teens and 20-somethings in Southeast Asia to start viewing glasses not merely as a way to see better, but also as a fun and affordable shortcut to being chic.

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