Japan snack maker smashes stereotypes by promoting women

Decades of advancing female workers bring uninterrupted profit

20200603N Sanshu Seika Iida

Yuriko Iida, a team leader, says she picked Sanshu Seika because it allowed her to continue working after becoming a mother. (Photo courtesy of Sanshu Seika)

TOSHIHISA KINOUCHI, Nikkei staff writer

TOKYO -- Japanese companies can be notoriously sexist, smaller businesses especially so -- or so the stereotype goes. But one snack maker about 50 km from Tokyo has minded the gender gap for decades.

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