TOKYO -- Some of Japan's biggest e-commerce companies have shut down features that let sellers hawk their products online in real time, even though the "live commerce" trend has taken off in China.
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Japanese shoppers have been largely lukewarm toward the idea of live-streaming sales events. (Photo by Kei Higuchi)
TOKYO -- Some of Japan's biggest e-commerce companies have shut down features that let sellers hawk their products online in real time, even though the "live commerce" trend has taken off in China.