Japan struggles to replicate China's 'live commerce' boom

Startup looks to crack market as major internet players shut down services

20200806 live stream

Japanese shoppers have been largely lukewarm toward the idea of live-streaming sales events. (Photo by Kei Higuchi) 

WATARU SUZUKI, Nikkei staff writer

TOKYO -- Some of Japan's biggest e-commerce companies have shut down features that let sellers hawk their products online in real time, even though the "live commerce" trend has taken off in China.

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