JD.com loses ground as growth shifts to China's smaller cities

E-retailer hurt by weak rural service, joins Alibaba in seeking new revenues

20190301N JD.com logistics

Like Amazon.com, JD.com built its empire on logistics. But the company's distribution networks are lacking in smaller cities, causing the company to fall behind Alibaba. © Reuters

NAOKI MATSUDA, Nikkei staff writer

SHANGHAI -- JD.com, China's second-largest e-commerce platform, is losing domestic market share to leader Alibaba Group Holding and emerging players -- especially in regional cities, the key to growth in the country's maturing market.

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