Nidec to mass-produce gear machines in China for local market

Japanese motor maker switches from custom-built business model to lower prices

20230412N Nidec Pinghu

The first stage of Nidec's new Pinghu factory in Zhejiang province is expected to be completed in June 2024. (Image courtesy of the company)

YUJI OHIRA, Nikkei staff writer

KYOTO, Japan -- Japanese motor maker Nidec will begin mass production of gear machines in China for the local market, investing 5 billion yen ($37.5 million) as part of a shift from its usual made-to-order business model.

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