SHANGHAI -- Chinese toymaker Pop Mart International Group said it plans to expand its overseas store count by more than 40% by the end of the year, after the global frenzy over its Labubu dolls fueled a nearly fivefold rise in net profit in the first six months.
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Pop Mart says Labubu can be long-term 'gold mine' after profit soars
Chinese toymaker dismisses fears of fading hype, will boost overseas store count
Labubu dolls at Pop Mart's flagship store in Shanghai in June. The popularity of the toys has fueled the company's rapid rise. © Reuters
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