Rakuten's integrated services to prize open Japan mobile market

Online retailer's entry marks industry shift to 'ecosystems'

20180413_Rakuten mobile

Rakuten has so far leased NTT Docomo's network infrastructure to provide its mobile phone service.

MINORU SATAKE, Nikkei staff writer

TOKYO -- Online retailer Rakuten is set to make a splash in Japan's mobile phone market, which has long been dominated by three major carriers.

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