Sanrio's ROE hits 49% in capital efficiency push, lifted by Hello Kitty

Seibu and Advantest lead corporate Japan's efforts to boost returns

20250529N sanrio characters on stage

Sanrio has leveraged its intellectual property, including Hello Kitty, to boost profit. © Sanrio

SHINO KATAYAMA

TOKYO -- Some Japanese companies are making headway in improving capital efficiency, reaching the 30% range and higher on the key metric of return of equity for the fiscal year ended March.

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