Sanrio's ROE hits 49% in capital efficiency push, lifted by Hello Kitty

Seibu and Advantest lead corporate Japan's efforts to boost returns

20250529N sanrio characters on stage

A Hello Kitty Hollywood movie set for release in 2028 will introduce other Sanrio characters. © Sanrio

SHINO KATAYAMA

TOKYO -- Some Japanese companies are making headway in improving capital efficiency, reaching the 30% range and higher on the key metric of return of equity for the fiscal year ended March.

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