TOKYO -- Start Today, operator of top Japanese online fashion website Zozotown, will give out 100,000 free examples of its Zozosuit, a high-tech body measurement suit, around the world. It is a marketing model that appears to draw on the ideas of Masayoshi Son, the Japanese business magnate who is chairman and CEO of SoftBank Group.
Companies
SoftBank's Son inspires Zozo marketing giveaways
Online fashion retailer to offer 100,000 free measurement bodysuits worldwide
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Yusaku Maezawa, chief executive of Zozo, aims to attract enough customers to produce a "fashion revolution." (Photo by Ken Kobayshi)
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