Sony aims to become 'entertainment trading house' with IP pickups

Investor focus after finance spinoff adds pressure for transparency on investment results

20250929N Sony Honda car

A car by joint venture Sony Honda Mobility is photographed featuring promotional art for the "Demon Slayer" franchise. Sony is looking to leverage its entertainment intellectual properties across its operations. (Sony Honda Mobility)

KEIGO YOSHIDA

TOKYO -- Following the debut of its financial business on the Tokyo Stock Exchange on Monday, Japanese conglomerate Sony Group is set to step up its efforts to acquire intellectual property in the entertainment sector.

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