SEOUL/TOKYO -- South Korea's top two beauty companies are losing luster in China, where many young consumers have switched allegiance to up-and-coming domestic brands based on reviews by social media influencers.
Amorepacific and LG H&H shift gears to high end in evolving market

An LG Household & Health Care boutique in a Shanghai department store. South Korea's top two beauty companies will have to reconsider their strategies in China. (Photo courtesy of LG Household & Health Care)
SEOUL/TOKYO -- South Korea's top two beauty companies are losing luster in China, where many young consumers have switched allegiance to up-and-coming domestic brands based on reviews by social media influencers.