KOBE, Japan -- Japanese tire maker Sumitomo Rubber Industries aims to boost its profit margin and overseas brand power under a revised business strategy announced Friday, leveraging soon-to-be-acquired rights to the Dunlop brand to catch up with global leaders Michelin and Bridgestone.
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Sumitomo Rubber chases Michelin, Bridgestone with Dunlop deal
Japan tire maker hopes global recognition will help lift profit margins
Sumitomo Rubber President Satoru Yamamoto poses with a Dunlop tire at a news conference in Tokyo on March 7. (Photo by Satoko Kawasaki)
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