TOKYO -- Tabasco, possibly the world's most famous hot sauce, celebrates its 150th anniversary this year, and the company behind the brand is hoping to tempt foodies in Japan to do the unthinkable: add it to their own cuisine.
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Tabasco ... with Japanese food!?
Manufacturer pitches new uses for hot sauce with Instagram campaign
Tabasco sauce manufacturer McIlhenny is trying to broaden the appeal of the product in Japan with an Instagram campaign.
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