TOKYO -- Eight-time Wimbledon champion Roger Federer scored an easy first-round win at the All-England Club on Monday wearing a shirt sporting the logo of Japanese casualwear chain Uniqlo.
Japanese fast-fashion purveyor seeks brand recognition

Roger Federer is Uniqlo's latest brand ambassador.
TOKYO -- Eight-time Wimbledon champion Roger Federer scored an easy first-round win at the All-England Club on Monday wearing a shirt sporting the logo of Japanese casualwear chain Uniqlo.