Tennis legend Federer switches to Uniqlo from Nike

Japanese fast-fashion purveyor seeks brand recognition

20180702N Roger Federer

Roger Federer is Uniqlo's latest brand ambassador.

YOSHIHIRO HARA, Nikkei staff writer

TOKYO -- Eight-time Wimbledon champion Roger Federer scored an easy first-round win at the All-England Club on Monday wearing a shirt sporting the logo of Japanese casualwear chain Uniqlo.

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