Toilet maker Toto sets sights on U.S. amid China slump

American sales seen topping China as early as fiscal 2026

20240513N Toto

Washlet toilets are displayed at a Toto seller in Seattle, U.S. (Toto)

OSAMI KINOSHITA, Nikkei staff writer

KITAKYUSHU, Japan -- Japanese toilet maker Toto aims to double U.S. sales of its Washlet bidet seats and toilets by volume by fiscal 2026, shifting its focus to the market as a protracted property slump saps demand in China.

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