Tokopedia's tech-for-everything plan brings it into bridal business

Indonesian e-tail unicorn buys Bridestory as part of broader strategy

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A couple in wedding attire poses for photographers in Bali. © Reuters

JUN SUZUKI, Nikkei staff writer

JAKARTA -- Tokopedia, Indonesia's largest online retailer, is determined to grow beyond that identity and believes it has found a match that fits its strategy: Bridestory.

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