Tractor maker Yanmar eyes India, Africa in quest to double overseas sales

Under new Turkish-born boss, Japanese brand fights for piece of emerging markets

20240620N Yanmar Shoshi

 Kemal Shoshi became president of Yanmar Agribusiness in April. (Photo by Narushi Nakai)

NARUSHI NAKAI, Nikkei staff writer

OSAKA -- Farm machine maker Yanmar Holdings is making new moves to grow beyond Japan, taking aim at emerging markets like India and African countries in a bid to become a global player.

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