Uniqlo's quest to become the world's top e-tailer/retailer

Having built the brand, Yanai's focus now switches to digital strategy

20190208 Uniqlo2.jpg

Uniqlo opened its biggest store in Southeast Asia in Manila last October. (Photo by Jun Endo)

NAOFUMI NAKAMURA, Nikkei senior staff writer

February 23, 2019 14:57 JST

TOKYO -- When it comes to growing a global brand, few Japanese companies can match what Uniqlo has achieved in the past 20 years.

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