TOKYO -- Perpetual e-commerce laggard Yahoo Japan wants to overtake giants Amazon.com and Rakuten to become Japan's leading online retailer, and it is copying the playbook of China's Alibaba Group to do it.
Companies
Yahoo Japan copies Alibaba in bid to take on Amazon and Rakuten
Company looks to China's e-commerce giant as online and physical retail converge
Yahoo Japan still depends heavily on ad fees gleaned from its media sites, but it wants to build up its e-commerce business and Alibaba seems the ideal template.
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