YOKOHAMA, Japan -- As the governments of Japan and China vie for influence in Africa, so too are their companies, with Japanese brands honing strategies to counter their Chinese rivals' rapid inroads across the continent.
Companies
Yamaha Motor, Kubota, others aim to shake Chinese rivals' Africa footholds
Undercut on price, Japanese brands emphasize after-sales service and longevity
Yamaha Motor's booth at this year's TICAD in Yokohama: The company has been in the African market since the 1960s, when it started exporting motorcycles and outboard motors for small boats. (Photo by Kenji Kawase)
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