Company in focus: China's BOE aims to become the new king of displays

Beijing-backed tech giant challenges rival Samsung as leader in OLED innovation

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BOE's prototype flexible OLED panel (Courtesy of BOE)

SHUNSUKE TABETA, Nikkei staff writer

CHENGDU, China Inside a five-story factory the size of 14 soccer fields, known simply as B7, the race is on to dominate the lucrative market for next-generation smartphone display panels.

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