TOKYO -- Chiikawa Happy Meal toys offered by McDonald's Japan unit delight not just the children they are marketed to but online resellers -- critics call them scalpers -- who are cashing in on their popularity with collectors at home and abroad.
Consumer
$70 for a Happy Meal toy? Resellers snap up popular characters
Retailers plead with domestic and international buyers not to spoil the fun
Chiikawa Happy Meal toys sold in Japan are popular at home and abroad, making them a target for resellers, who can get several times their retail value on third-party sites. (Photo by Junya Hemmi)
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