HONG KONG -- China's annual Singles Day shopping extravaganza is usually a showcase for exuberant consumerism. This year, not so much.
Consumer
Alibaba-led Singles Day bonanza hit by business caution and COVID
Subdued approach to annual consumer retail fiesta as Beijing targets influencers
A promotion for Alibaba's Singles Day sales event. The e-commerce giant pioneered the annual shopping fiesta in China. (Photo courtesy of Alibaba)
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