Alibaba storms New York Fashion Week, with data-driven design

E-commerce giant feeds insights to homegrown and foreign brands

20190907 Tmall China Cool New York Fashion Week

China's emerging fashion brand Rizhuo debuts at New York Fashion Week as part of the Tmall China Cool show series.

ALEX FANG, Nikkei staff writer

NEW YORK -- The unsuspecting audience at New York Fashion Week's opening day shows might not be aware, but machines and algorithms had lent a hand in shaping some of the looks they saw on the runway.

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