KUALA LUMPUR/JAKARTA -- From doubling down on localization to cutting prices and selling assets, Indonesian and Malaysian operators of U.S. fast-food franchises hit by the anti-Israel boycott are scrambling to pare back losses.
Consumer
Boycott-hit US brands in Malaysia and Indonesia scramble to reverse losses
Embattled local franchisees see some customers returning but face lasting effects
The franchisees of U.S. chains like Starbucks in Malaysia and Indonesia are emphasizing their local owners, workers and suppliers as they suffer losses from anti-Israel boycotts. (Photo by Norman Goh)
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