ByteDance and Sony challenge Meta in Japan's VR market

Tech heavyweights go on offensive after Facebook owner raises prices

20220915 Tokyo Game Show main

ByteDance-owned Pico Interactive showcased its latest VR headset for the first time at the Tokyo Game Show. (Photo by Wataru Suzuki) 

WATARU SUZUKI and CISSY ZHOU, Nikkei staff writers

TOKYO / HONG KONG -- Chinese tech giant ByteDance and Japan's Sony Group are challenging Facebook owner Meta's dominance in the Japanese virtual reality market with a new generation of headsets.

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