China cosmetics brands target growing Southeast Asian market

Skintific and Judydoll gain momentum with products tailored to local skin concerns

20250225N China cosmetics

Skintific is gaining popularity mainly among younger consumers in Indonesia. (Photo by Yui Sato)

YUI SATO, MAYUKO TANI and TOMOKO WAKASUGI

JAKARTA/SINGAPORE/SHANGHAI -- Chinese beauty brands are expanding their footprint in Southeast Asia, taking aim at a market expected to reach nearly $15 billion driven by rising incomes.

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