SHANGHAI -- China's market for baby diapers is undergoing a major shift as young parents leave behind Japanese and other foreign premium brands they previously favored and embrace high-performing yet affordable products from domestic companies.
Foreign products lose luster as patriotic post-1990 generation becomes parents

Beaba diapers line the shelves at a Shanghai supermarket. (Photo by Tomoko Wakasugi)
SHANGHAI -- China's market for baby diapers is undergoing a major shift as young parents leave behind Japanese and other foreign premium brands they previously favored and embrace high-performing yet affordable products from domestic companies.