DALIAN, China -- The success of "blind box" marketing in China is spurring businesses beyond toys and goods to offer services in a similar and unpredictable way, as consumers seek a sense of excitement and anticipation when dining and traveling.
Consumer
China's 'blind box' craze fuels appetite for mystery meals, surprise trips
Marketing strategy appeals to consumers with information overload
The "blind box" boom started with boxes packed with character figurines, like these on sale at a store in Dalian. (Photo by Kohei Fujimura)
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