Chinese baby formula giant Yili aims to attract parents-to-be with cash

$220 handout to couples spurs race for customer loyalty with rival Feihe

20250414N Milk

Yili's infant formulas at a store in Dalian. Competition is heating up in China's declining baby market. (Photo by Kohei Fujimura)

KOHEI FUJIMURA

DALIAN, China -- China's largest dairy producer looks to provide eligible expectant couples with 1,600 yuan ($219) each, building relationships with potential customers for its infant formulas even before their babies are born.

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