Fujifilm's new instant cameras zoom in on smartphone generation

Sales boom for Instax models that meld analog and advanced features

20230330N Cheki

Fujifilm's high-end Instax mini Evo has a similar feel to a retro film camera. (Photo courtesy of Fujifilm)

TSUYOSHI TAMEHIRO, Nikkei staff writer

TOKYO -- Fujifilm is bringing a new generation of fans to its Instax instant cameras with new additions that combine modern features like augmented reality with the novel experience of handling physical photos.

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