Fujifilm to release 1st new flagship Instax camera in 11 years

Instax Mini 99 will stick to analog feel to capture fans of retro instant photography

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The Instax Mini 99 will go on sale on April 11 at around $188. (Photo by Tsuyoshi Tamehiro)

Nikkei staff writers

TOKYO -- For the first time in over a decade, Fujifilm Holdings will release a new flagship model for its Instax line of instant cameras, with the Japanese company targeting Gen Z's newfound interest in retro, non-digital photography.

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