MANILA -- Since opening in Manila last November, Bandai's official store selling Gashapon capsule toys continues abuzz with fans, as the concept opens a novel avenue for extending Japan's soft power through content.
Consumer
Gashapon capsule toy shop in Manila has fans flocking
Store is Japanese toymaker Bandai's first in the Philippines
Gashapon machines at the Mitsukoshi BGC shopping mall in Manila. The capsules that customers draw at random contain characters from popular Japanese anime and games. (Photo by Yuichi Shiga)
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