NEW DELHI -- With Himalayan herbs and oil-based scents, local players in India's burgeoning perfume market are tapping into domestic fragrance traditions to distinguish themselves as more foreign brands launch their products in the market.
Consumer
Indian perfume makers look to tradition as foreign brands pile in
Time-honored processes and ingredients used in effort to differentiate fragrances
Fragrances produced by the brand Boond. Increased competition from international companies is fueling homegrown brands' efforts to tap India's fragrance heritage to woo buyers. (Photo by Boond)
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