Indonesia beauty brands struggle in battle with Chinese rivals

Rise of Skintific, The Originote and others fuel downfall of homegrown products

20250310 Chinese beauty brands

Puco, Skintific and Febble are among Chinese beauty brands flooding the Indonesian market, posing a threat to the local industry. (Photos by Belinda Yohana)

BELINDA YOHANA

JAKARTA -- Jessica Ismiarso, a homemaker in the East Java town of Malang, says it has been two years since she switched from Indonesian beauty products to a makeup line by Chinese-owned Skintific.

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